Your characters are likable, but are they lovable?

Jennifer Webster
February 27, 2026

A romance author’s guide to crafting heroes and heroines readers can’t stop rooting for…

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What makes romance readers fall in love with your characters

Romance author Tamie Dearen has written multiple series since 2013, spanning sweet romance, Christian romance, and young adult fantasy. She is also a practicing dentist. For her, storytelling is fundamentally character-driven. The plot exists to reveal who the characters truly are. Complications aren’t optional; they’re essential. A simple “meet, fall in love, get married” arc may mirror real life, but compelling fiction requires friction.

Why likability matters more in romance

Unlike horror or suspense, antiheroes and morally gray characters can thrive. Romance is different. Readers must root for both central characters. They must believe these two people deserve happiness and deserve each other. If readers actively dislike one of them, the emotional payoff collapses.

That doesn’t mean characters must be perfect. In fact, perfection is boring. But it does mean their flaws must be carefully chosen.

The right (and wrong) kind of flaws

Characters should absolutely have faults…just not the wrong ones. Flaws create tension, relatability, and growth. However, certain behaviors cross a line. Two major deal-breakers are cheating and abuse. In sweet or inspirational romance, destructive habits must also be handled carefully. Clear remorse and visible growth are essential. Readers need confidence that the heroine isn’t ending up with someone who could later become dangerous.

The key principle is this: readers will forgive many things if a character’s core is noble.

Intimate moment with a couple in period costume, exuding romance and elegance.

The double standard in romance

Male and female characters are judged differently by readers. Grumpy heroes, arrogant billionaires, and even reformed bullies can be wildly popular. Those same behaviors in a heroine often trigger far harsher reader reactions. It may not be fair, but it’s a consistent pattern.

Male leads can be stern, distant, or brooding — as long as they reveal a hidden softness. Readers want a hero who stands firm, protects others, and would sacrifice for the heroine. Weakness, indecision, or moral instability will lose readers fast.

The “prove himself” moment

At some point in a romance, the hero must prove his devotion. Think of the moment in Air Force One where Harrison Ford’s president risks everything to rescue his wife. Romance readers crave that emotional equivalent. It doesn’t need to involve terrorists or airplanes. But it must clearly demonstrate one thing: she is his priority. That moment cements reader trust.

The breakup and reader forgiveness

Most romances feature a third-act breakup triggered by misunderstanding or betrayal. Heroes are often granted more forgiveness, particularly when a backstory of prior betrayal is established. Readers understand why he reacts strongly.

Heroines are held to a higher standard. If she misjudges the hero, her remorse must arrive quickly. She should experience doubt. It also helps if someone she trusted gave her bad advice. Without that nuance, the heroine risks appearing immature rather than wounded.

A thoughtful couple sits back-to-back on a rustic bench surrounded by nature, conveying emotions.

Flaws that work

Some flaws consistently succeed in romance. Snarkiness, stubbornness, emotional guardedness, and insecurity rooted in past hurt all tend to land well. Snark can work for both genders, though heroines benefit from visible self-awareness. If she says something sharp, showing she knows she crossed a line softens the impact.

Balancing flaws with warmth is critical. A snarky heroine who also brings soup when you’re sick feels endearing. A sarcastic character who never shows kindness feels exhausting. Readers want to see themselves in the heroine. They want reassurance that flawed people are still lovable.

The power of backstory

Deep-seated fears, especially fear of trust or abandonment, often stem from backstory. Surface traits like snarkiness don’t always need heavy explanation. But larger emotional wounds need credible roots in past experience. We all carry insecurities. Watching characters confront and overcome them creates real emotional satisfaction.

Can characters be too perfect?

Absolutely. Perfection eliminates tension. The most compelling characters bring out the best in each other. They grow because of the relationship. Dearen deliberately gave each hero in her Billionaire series a disability. Rather than weakening the characters, this added depth. It required readers to connect with them beyond superficial traits. Growth is always more compelling than flawlessness.

Avoiding repetition in a series

Writing multiple books in a series raises a real challenge: how do you avoid creating carbon-copy protagonists? Drawing from real people, bits and pieces rather than direct replicas, helps keep characters fresh. Overly moody or self-pitying characters are also worth avoiding. Prolonged negativity pushes readers away.

Contrast is another powerful tool. Differences in background, personality, or habits naturally generate conflict. A messy heroine paired with a neat hero. A small-town optimist matched with a big-city cynic. Opposites create sparks.

Romance has no age limit

Dearen has written a 50-year-old hero and even a 90-year-old grandmother with her own romantic subplot. Love stories resonate at every stage of life. Romance isn’t about youth. It’s about emotional connection.

An elderly couple lovingly embraces with heads touching in a serene outdoor setting.

The core takeaway

Compelling romance characters have meaningful flaws — but not deal-breaking ones. They possess a noble core, demonstrate growth, feel relatable, and inspire readers to root for their happiness. In romance, readers don’t just observe love stories. They emotionally invest in them. When characters feel human, imperfect yet redeemable, readers don’t merely finish the book. They remember it.

About the author

Tamie Dearen is a USA Today bestselling author of sweet romance, Christian romance, and young adult fantasy. She has been writing and publishing multiple series since 2013, including her popular Billionaire series. A practicing dentist by day, Tamie brings the same care and precision to her characters that she does to her patients. Her books are known for their warmth, heart, and deeply relatable heroes and heroines.

Editor’s Note: This blog post was written from a previous First Draft Friday conversation between Alessandra Torre and Tamie Dearen.


Learn more about Marlowe (our non-generative A.I. fiction manuscript analysis tool): authors.ai/marlowe


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